There are a lot of rumours in the industry that a cold and “cool” attitude is the way to behave. Trust me when I see that it is not!

As important as it is to look forward and keep a pulse on the ever-evolving arts and media landscape, it’s also as critical, if not more, to have sound knowledge of relevant theory in the space.

I've always been inherently creative and flowing with ideas, the big challenge has been to find focus and be consistent. It's taken me most of my life to develop the ability to hyper focus and see an idea through or to discard it if it lacks viability.

I think the term ‘media’ is most often used to refer to mass communications or journalism…but anything can be media if we want it to be.