Media is anything that helps communicate one-to-many and can be anything from a blog or podcast to television. To me, when you’re in business, media is a tool to get your product in front of potential customers.

As an approved training provider for Skilled Capital, The Australian Academy of Media (RTO 45017) can offer training to individuals living or working in the Australian Capital Territory, with fees subsidised by the ACT Government.

Enjoy the moment and your time in a role, but also know when you have finished adding value. When you feel like you are treading water, pass the role onto the next person who can bring fresh ideas and eyes to the position to help the business grow – I have found 3-4 years in any role tends to be the sweet spot. Then, look to the next challenge, get out of your comfort zone and make an impact somewhere new.

One of the best pieces of advice I received was from my mentor Sheryle Moon: “Believe in yourself, your own abilities, potential and identify three strengths of yours for which you want to be known for.”

I’m innately competitive and results oriented, and very much driven by continually growing and learning – at work that comes through in the projects and roles i take on, but also my desire to grow my team members - seeing their success truly rewards me more than my own these days.

Bring. It. On.

Choose the right company over the right role, a growing business with a good culture and strong leadership will always present better opportunities over time.

Advertising is ego-driven. You can get lost in it. I think you need to keep a perspective on it as a career. Creative people should always look outside of advertising - do side projects and other things to keep it real.

…Be prepared to spend your life learning because you need to be on the cusp of cultural change.

..Life itself is a great teacher for strategy. Get out of the books and podcasts and live it.

I generally baulk at saying ‘it is a privilege’, as it is such an overused phrase, but in the case of journalism, I absolutely believe it to be true.

If you’ve got big goals and they feel years away, you’ll be surprised how accelerated that process becomes when you know exactly what you need to work on and why you need to work on it.

Adopt the mantra that ‘every day you learn something new is a good day’ and you won’t go too far wrong.

The more I travel, and the more journalists I work with, the more I believe we’re a single ‘tribe’. We are motivated by the same things: great stories, told well, for a clear target audience, which adhere to specific values on ethics, accuracy and trust.

Since I was very young, my father has always encouraged me to try and experience everything that I could. The more I exposed myself to different things over the years, the quicker I discovered what I liked and what I was good at doing.

I’m genuinely interested in what I do, and I’ve taken ownership of my career outside of my day job. Increasingly, I’m not sure I see the same curiosity and commitment to learn.

There are a lot of rumours in the industry that a cold and “cool” attitude is the way to behave. Trust me when I see that it is not!

As important as it is to look forward and keep a pulse on the ever-evolving arts and media landscape, it’s also as critical, if not more, to have sound knowledge of relevant theory in the space.

I've always been inherently creative and flowing with ideas, the big challenge has been to find focus and be consistent. It's taken me most of my life to develop the ability to hyper focus and see an idea through or to discard it if it lacks viability.

I think the term ‘media’ is most often used to refer to mass communications or journalism…but anything can be media if we want it to be.